The casino industry is currently facing the same situation as Kodak famously found itself in the late ‘90s. A choice between capturing a new market or continuing with the current demographic. With 30% of the global workforce being millennials in 2016 and predictions of that number increasing to 50% by 2020, there is no better time to be targeting this new, younger market with a product they want. With the rise of millennials comes the rise of skill gaming.
Rise of the Millennials
Over the past year, the Kash Karnival skill gaming casino has been growing in leaps and bounds in terms of technical prowess, mathematical depth and flexibility, as well as user popularity – the app has now amassed more than 400,000 users with healthy revenue growth amongst the key millennial 20-35 year age group. In the upcoming G2E Asia Global Gaming Expo in Macau from 16-18 May 2017, Royal Wins Creative Director, Myles Blasonato, will keynote the iGaming Summit expounding the virtues, successes and results of skill gaming and how it represents the future of the iGaming industry (together with Fantasy eSports), particularly in attracting the lucrative millennial market.
Blasonato intends to deliver a strong message to the summit delegates and industry executives to change and adapt with the times – to support, collaborate and work with regulators and operators in supporting the advancement of pure skill gaming.
“In many cases, Millennials are not compelled by the design or gaming content offered in traditional slots,” says Blasonato, “Slot machine suppliers should be looking at new types of platforms that share the same benefits of tablets or mobile devices, and also at new forms of content that may have a perceived level of skill, competition, or social game play mechanics.”
Royal Wins pioneering work over the past 3 years focusing on cultivating the skill gaming market is now starting to bear fruit, and Blasonato would like to share these successes and results at the conference to encourage more backing and development from the bigger players. “I think the casino industry, as a whole, benefits, as we are talking about something that everyone is interested in but who are possibly still sitting on the sidelines unsure if it will work or not.” Blasonato continues, “I’m excited to share our thoughts and results on the rise of Millennials and the experience we’ve built, giving them what they have been without for so long – a fun and entertaining experience that isn’t purely based on chance.”
The G2E Asia is a Global Gaming Expo that offers a one-stop source platform of gaming and entertainment products to the casino operators in Asia. Blasonato will be addressing the issue of how casinos can target the next generation “Millennials” through profiting from their daily behaviour of skill gaming, how they can create a skill gaming platform and how to utilise millennials’ social media effectively.
Bring Home the Bacon
On other social media related news, Royal Wins’ latest marketing campaign titled, “Bring Home the Bacon”, has launched across Facebook and Instagram social media channels. The campaign focuses on young casual game players who all desire a bit of easy and fun pocket money instead of slaving away at a boring office desk job. It presents an opportunity to millennial players make a side income by playing games of skill on the Kash Karnival. The campaign draws a distinction between earning a wage at the comfort of your own home by playing Kash Karnival skill games in comparison to working long hours at an office through the two virtual characters, George and Millie.
Royal Wins hopes to attract many more millennials to download the Kash Karnival Casino mobile app through this campaign to hit young players where they are most interested in – making easy money on the side. The campaign itself has already shown signs of success having reached over 200,000 views within two weeks of its release. The campaign will be expected to run until September across all social media channels with varying versions of the “Bring Home the Bacon” theme. The first video featuring George and Millie can be found on YouTube:
Press release by Royal Wins.
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