Facebook Drives 291% User Growth of Slots-O-Luck Adventure
Gamzio Mobile, the innovative mobile and social casino gaming company, is pleased to announce an overall user growth of 291% over the past 30 days, of its flagship social casino game Slots-O-Luck Adventure.
The impressive growth is attributed to Gamzio’s use of Facebook’s widely acclaimed Mobile Install Ads. The recent Facebook campaigns have specifically focused on aggressively driving new users to the game, in order to generate data-driven feedback, and most importantly, scale up Slots-O-Luck’s player base.
CEO Jason Deiboldt stated: “Gamzio maintains a development cycle of Design, Build, Test, Iterate. Over the past year we’ve been optimizing the game to reach certain Key Performance Indicators before deploying our growth strategy. We now feel the game is ready for scale, and will aim to continue our recent growth trend moving forward.”
The Facebook advertising platform enables Gamzio to rapidly scale up its Slots-O-Luck userbase with a Cost Per Install Model (CPI). CPI is an advertising model in which advertisers like Gamzio only pay for a proven game install, also known as a new user or player. Unlimited upside potential exists for advertisers able to generate positive ROI in advertising to Facebook’s 1 Billion Monthly Active Users (MAU) on mobile.
Gamzio is passionately committed to marketing Slots-O-Luck Adventure as fast as its financing will allow the Company to expand. The overall goal is to grow and acquire a player base of 700,000 Daily Active Users (DAU).
Slots-O-Luck Adventure is available free for download on the Apple iTunes App Store. The game provides an unrivaled social casino experience for players, featuring 11 exciting Vegas-style slot machines. The all new “Wonderland Winnings” slot, based on the classic book Alice’s Adventures in Wonderland, is sure to become a fast player favorite.
The game’s unique casino experience on mobile drives positive player feedback, and 4.5-star ratings on Apple’s App Store. Integration with Facebook allows players to save all unlocked content and in-game currency without losing any progress within the game. The Gamzio team is constantly optimizing the game for player experience, retention, and monetization.
Major casino operators are quickly converging on the social casino industry. Most recently, Bally Gaming has acquired Dragonplay studios for a deal worth a potential $100 million. Caesars Interactive Entertainment has pledged to continue its aggressive acquisition strategy to sustain the growth of its social gaming business after posting strong advances in the first quarter of 2014. Caesars Interactive Entertainment reported an 82 per cent increase in net revenue to $124.2m for the first quarter of 2014, driven by record growth from its social and mobile casino gaming business, including its recent Pacific Interactive acquisition. Pacific interactive is the fourth social casino operator Caesars has acquired.
About Gamzio’s Social Casino Games
Gamzio’s flagship social casino title: “Slots-O-Luck Adventure”, released in 2013, maintains a 4.5 Star rating on the worldwide Apple App Store.
Gamzio has recently acquired popular Facebook game Go-Go Casino, and will be relaunching an all new version soon. Go-Go Casino has been downloaded over 367,000 times on the Facebook canvas.
About Gamzio Mobile, Inc.
Gamzio is a developer of casino-style games for the Internet and mobile devices. Its mission is to bring a genuine “Vegas” experience to the mobile gaming market through a strategic approach that optimizes real-time data and analytics technology. Gamzio recently released “Slots-O-LuckAdventure HD,” which is available for download at its web site or directly in Apple’s App Store.